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The 32-strong sales force of Lombard
Vehicle Management has been transferred to the lessor’s main
business hub.

Alongside the restructuring, which took place on April 1, Saul
Parsonson, former director of sales, has been made redundant, while
Edward Pigg, former director of procurement at Lombard, has left
the company.

The transfer of LVM’s sales staff to Lombard’s wider corporate
sales operation is part of the bank’s strategic move to create one
point of contact for all Lombard corporate clients.

All sales activities for LVM will operate out of Lombard’s
corporate division, which will be overseen by Jon Bowers, head of
regional corporate asset finance, who in turn reports directly to
Richard Priestman, director of corporate business at Lombard.

Meanwhile Rob Bailey, head of LVM, will continue to oversee
LVM’s administration department, customer service operations, and
disposal function units (remarketing team) and procurement units,
which are still functioning independently of Lombard’s centralised
corporate division. LVM has a fleet of 115,000 vehicles.

According to a statement by Lombard, this brings the total
number of staff transferred from LVM to Lombard’s corporate group
to 50, leaving a headcount of about 400 people at LVM
specifically.

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By GlobalData

Paul Lynam, managing director of Lombard, said that the revamp
of LVM’s sales structure is aimed at realising the growing
potential for cross-fertilisation in customer acquisitions and
product provision.

“We see a huge opportunity for LVM fleets. Going forward, we
will be investing lots of money in new systems and processes to
improve our underlying customer service. We want now to
aggressively push the sale of those leasing products to LVM
customers,” Lynam said.

“We are making sure that our hundreds of thousands of customers
have the best possible conversations with relationship managers
about all of our debt and leasing products,” Lynam added.