Looking back, 2019 has been an exciting year: we continued our digital transformation journey and we launched our joint venture with BNP Paribas Leasing Solution. Our business continues to develop and grow and our growth can be seen as an additional return from our focus on sustainability.
For some time it has been our mantra to provide our more sustainable lifecycle services in the most sustainable way possible; it’s something our customers increasingly value. Now we find more and more customers check our sustainability credentials before evaluating our bid. That is a sea change compared to two or three years ago: then, if they evaluated sustainability in any way, it was only a tiebreaker between similarly priced bids. Now sustainability is a competitive advantage.
Sustainability paid off for us in the joint venture too, first sparking BNP Paribas Leasing Services’ interest in adding a circular economy solution to their portfolio. Now after 18 months of negotiation, navigating regulatory hurdles, and getting the teams in place, BNP Paribas 3 Step IT is in business. This is a huge step for us, and has implications for our industry.
It breaks our service out of its Nordic stronghold, and by the middle of 2020, it will be active in eleven new European countries. Our new joint venture makes a consistent, more sustainable, pan-European, full-service financing offer; that’s a big step for the industry too.