Food and drink distributor Pelican Rouge has outsourced management of its UK fleet to Fleet Hire.

The Solihull-based contract hire, fleet management, and salary sacrifice provider is responsible for Pelican Rouge’s fleet of 1,000 UK vehicles.

Pelican Rouge was founded in 1949, and operates in seven different countries. Its fleet in the UK and Ireland consists of 65% light commercial vehicles, and 35% cars.

Already tasked with supplying 15% of the Pelican Rouge UK and Ireland fleet, Fleet Hire was chosen to fund and manage it in its entirety earlier this year.

As a result of the deal, Pelican Rouge hopes to save costs, introduce risk management, and provide greater reporting of fleet and driver performance.

Fleet Hire introduced an online portal to enable access to live fleet data, in addition to a support system with a driver helpline.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mark Hodgson, senior fleet manager for UK and Ireland at Pelican Rouge, said: “We have seen significant financial and operational benefits, thanks to Fleet Hire’s fleet management expertise and professionalism, and we are very pleased with the progress to date.”

Nick Poole, sales director of Fleet Hire, said: “We have been able to ensure that the UK and Ireland fleet is now being run in a more efficient, cost effective, and controlled manner, and we have a number of changes in the pipeline which will allow us to take this process still further.”