UK-based alternative finance provider Time Finance has appointed Donna Lambert as a business development manager within its Invoice Finance team.

The move is part of the company’s plan to strengthen its market position in the South East region.

Lambert has more than 16 years of experience in the financial services industry.

In her career, Lambert has served various prominent roles, including relationship management at Royal Bank of Scotland (RBS) Invoice Finance and Bibby Financial Services, which specialises in providing financial services to small and medium-sized enterprises.

She has also held sales positions at Renaissance Asset Finance and GRENKE UK.

Lambert’s primary responsibility at Time Finance will be to expand the network of introducers primarily across the South East region.

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Commenting on her appointment, Lambert said: “I am really excited to have joined Time Finance. Their commitment to offering flexible funding solutions, coupled with their dedication to helping businesses achieve their goals, resonates with me.  

“Time Finance have ambitious plans to grow their sales team and support businesses across the UK. I look forward to being a part of that journey.”

Time Finance sales head Adrian Payne added: “We are excited to welcome Donna to our team. She brings with her a strong background in Invoice Finance which we believe will prove invaluable to us, especially as we look to support more businesses with greater facilities and advance our offering across the South East.”

The recruitment of Lambert is part of Time Finance’s series of strategic appointments.

It recently appointed Georgina Harrison and Alice Cox as relationship managers.

Time Finance serves over 10,000 UK businesses to support them in accessing the necessary finance required for achieving their growth objectives.

In addition to Invoice Finance, the company’s portfolio comprises business loans, asset finance, and asset-based lending services.