All articles by COLIN TOURICK
COLIN TOURICK
Pricing – it’s time to optimise
Making the most of optimal pricing takes time, analysis and long-term commitment, says Professor Colin Tourick. Many lessors altered their businesses in response to recent economic turmoil, but few improved their pricing methodology
Lease pricing – a long way to go
Colin Tourick explains how lessors can set optimal prices for every product, lease term and payment profile. In recent years, my colleagues and I have probably discussed pricing with around 300 leasing company executives. Some tell us their salespeople have great market knowledge and are even shown competitors quotes.