Kubota, a Japanese manufacturer in the farm machinery and construction machinery sectors, has signed an agreement with BNP Paribas Leasing Solutions to support sales financing to dealers and end-users in Europe.

Under the terms of the agreement, BNP Paribas Leasing Solutions is granted the right to use the newly created "Kubota Finance" label in agreed territories, which represents a significant potential of new business volume for BNP Paribas Leasing Solutions and a powerful lever for Kubota to develop its equipment sales.

During the first phase of the agreement, the scope of the Kubota Finance label is covers 5 countries: France, Italy, Germany, Spain and the United Kingdom.

This partnership will contribute to accelerate Kubota sales by offering adapted and competitive financing packages, especially in the tractor area, where Kubota intends to significantly grow its market share, said a release from BNP Paribas.

In particular, taking advantage of the new label, Kubota will be able to enlarge its range of products with high horse power tractors and therefore achieve its ambitions in this very competitive sector.

 

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By GlobalData