WeDo Business Services unveils its latest expansion initiative, WeDo Asset Finance, aiming to provide asset-based finance to established SMEs and startups nationwide, according to a press release.

Led by industry veterans, the new division focuses on hire purchase funding and finance leasing for sectors including manufacturing, food processing, and transport.

The company said WeDo Asset Finance aims to fill a market gap by offering flexible and tailored funding solutions in a challenging economic landscape. The new division, headquartered in Oldham, Greater Manchester, plans to extend its services nationwide, targeting over 200 clients in the next 12 months.

Heading WeDo Asset Finance is Rebekah Middleton, the newly appointed managing director, who brings nearly 30 years of experience in finance, including roles at Bibby Leasing, Davenham Asset Finance, Time Finance, Close Brothers, and GE Capital, to the team.

Stuart Berry, with over 25 years in the asset finance industry, joins as operations director, while Emma Smith, boasting 30 years in asset and trade finance, takes on the role of head of sales support.

Specialising in hire purchase funding and finance leasing, WeDo Asset Finance aims to assist companies in acquiring assets such as vehicles, machinery, and equipment. The sectors it operates in include manufacturing, food processing, engineering, forestry, agriculture, transport, haulage, and construction.

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Middleton highlighted the challenges faced by small businesses and startups in obtaining asset finance amid market uncertainty and global economic challenges. She emphasised the team’s commitment to providing creative funding solutions tailored to the specific needs of businesses, with flexible packages designed to accommodate fluctuations in the business cycle.

WeDo Business Services, founded by Mark Lindsay and Chris Robinson in 2019, has experienced rapid growth both through organic expansion and acquisition. With over 75 staff across multiple offices, the group offers a range of services, including accountancy, invoice and trade finance, start-up funding, HR, back-office, and IT services.

Mark Lindsay, the group’s CEO, expressed confidence in the success of WeDo Asset Finance, citing its strategic importance in supporting clients’ business needs and growth opportunities. The new division comes at a time when traditional funding routes prove challenging for SMEs and startups to access.