IDS, a provider of in-the-cloud technology to the secured finance sector, and its acquired companies, William Stucky and Associates and White Clarke Group, have announced the launch of a new company identity: Solifi.

“The new brand and visual identity bring together innovative solutions, deep industry expertise, global reach, and a unified technology platform designed to enable our customers to deploy capital to power global commerce,” a company press release said.

David Hamilton, CEO, Solifi (formerly IDS), said:

“We are very excited to unveil our new brand. Our goal in rebranding to Solifi was to capture our vision of an integrated technology ecosystem that helps our customers connect capital to potential.

“A key aspect of our mission is to help our customers serve their customers better. By bringing together market-leading secured finance solutions onto a single platform, we are uniquely positioned to help our customers tap into market opportunities and achieve their growth goals.”

Thoma Bravo, a software-focused private equity investment firm, bought IDS in October 2019 from Somers Investment Partners (SIP), formerly SV Investment Partners. A.J. Rohde, senior partner, Thoma Bravo, said:

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“Our investment in IDS, now Solifi, was based on the potential we saw to unlock significant value for companies in the secured finance market.

“Launching the Solifi brand builds on the momentum that comes from bringing three market leaders together. This combination is not only unique, but it also allows Solifi to accelerate growth of digital transformation, ‘as-a-service’ business models, and mobility across our industry.”

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