Haydock Finance has appointed Jon Hercman in the role of head of agriculture, marking the beginning of a new sales channel for the company, Haydock said in a statement.

He has more than 12 years’ commercial finance experience, including roles with HSBC and Barclays.

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For the last eight years, Hercman has specialised in agriculture, gaining sector-specific knowledge of dairy, beef and lamb, pigs, poultry and renewables, plus arable and processing.

The appointment will see Hercman lead the delivery and sales strategies while supporting a nationwide introducer market, Haydock Finance said in a statement.

Hercman said: “I have joined a progressive company at an exciting time and I’m looking forward to the challenge of building our proposition in the agriculture sector.

“Asset finance plays a vital role in agriculture so I will be focused on providing our introducers and their customers with the best finance solutions and support in this specialist marketplace.”

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Andy Taylor, sales director for Haydock Finance, said: “During 2019 we built significant strength and depth into Haydock and delivered outstanding growth.

“With Jon’s expertise and experience, this new appointment will enable Haydock to continue this trend, taking our business to the next level.”

Haydock Finance was established in 1980 and today boasts of tangible net worth in excess of £20m and gross receivables in excess of £300m.

The company is accredited by the British Business Bank for Coronavirus Business Interruption Loan Scheme (CBILS) financing.

Haydock has reached the £15m mark in payouts, across more than 60 agreements, under its CBILS hire purchase and refinance product offerings, according to the company’s social media postings.