Big plans for public
sector and education division. Claire Hack


Kevin Flowerday has returned
to his former employer Syscap, after two years at ECS, with
ambitions to expand the public sector and education

He plans to increase Syscap’s
profile in core markets, and to position leasing as integral to new
and existing customers’ operations.

“The world and the public
sector have changed an awful lot in the last two years,” Flowerday

“It’s not reinventing the
wheel. All these products have been available for a long time –
it’s integrating them into one seamless asset management product,
of which leasing forms an integral part.”

Flowerday was previously UK
southern sales director at ECS, having moved up from the direct
sales team, which he joined in 2001.

“The warmth of responses from
old friends who still work at Syscap was nice. After two years
outside the business, I’ve grown and learned an awful lot that I
can bring back,” he said.

Flowerday reconnected with
Syscap chief executive Philip White at the Leasing Life
conference in Milan at the end of 2010.

“It was really good to hear
how enthusiastic he and the directors still were about the public
sector,” he said.

“From speaking to them and
meeting the team, they’ve got a good mix of experience and youth,
and I can’t think of any business better aligned to work in the
public sector. It was too good an offer to turn down.”

Syscap will be working to
support and enhance its vendor partners’ proposition, with the aim
of making it about more than price, and will also be targeting the
new academy schools.

“IT has become embedded into
the fabric of the way schools deliver the curriculum. It delivers
better results and engages the pupils,” Flowerday said.

Syscap’s well-established
public sector and education division, which Flowerday now heads up,
writes deals ranging from £10,000 (€11,330) up to £4m, with an
average ticket size of about £100,000.

About 70% of customers
provide repeat business, while 30% are one-off

Flowerday has more than 14 years’ experience in financial
services. He has also worked in retail banking at HSBC and as a
regional manager at GLS Dudley, a UK provider of educational
resources for schools and colleges.