Ultimate Finance has appointed Iain Hendry as regional director in the South East of the UK.

Hendry joins with a wealth of experience, having previously worked in commercial banking with Santander, prior to joining Aldermore Bank as a regional sales manager.

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As a specialist in invoice finance he will be working with his existing introducer network, as well as directly with SMEs, to provide funding to businesses based in London and Essex.

Hendry said: “This is a really exciting time to be joining Ultimate Finance as it targets further growth around the UK.

“With strong financial backing from its parent company, Tavistock Group, it is in the enviable position of having money to lend without having to rely on banks or financial markets for funding.

“Being independent also means I can provide SMEs with fast, flexible and innovative solutions to cashflow problems, which may be holding them back.”

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Head of sales for the Southern region, Martin Bennison, said: “We are continuing to build an extremely strong team in the South East which is helping us to develop an excellent reputation in the region as an asset based lending specialist.

“Iain has an excellent track record and is well respected in the industry, which further reinforces our ambition to be the market leader in our sector.”