Norton Folgate has rebranded to Amicus Asset Finance and appointed Jeremy Guilfoyle as its chief operating officer.

The business has appointed Guilfoyle from Paragon Bank Business Finance, formerly Five Arrows Business Finance and State Securities, where he held various senior management positions over the past 16 years.

A qualified lawyer, Guilfoyle has joined the team at Amicus Asset Finance Group with a remit to drive structural transformation and innovation, including technical support, credit, payouts, collections, asset management and legal issues. In his role as chief operating officer, he will be responsible for building robust systems to manage risk and deliver exceptional service to Amicus customers.

Norton Folgate, founded by Robert Keep, said it has brokered over £500m of asset finance and business loan facilities numbering over 10,000 individual transactions over the past 20 years

Guilfoyle said: “Joining Amicus Asset Finance in this key growth period, is a really exciting opportunity for me. I am looking forward to leveraging my experience from a long established business and applying it in a business with Amicus’ modern and forward thinking approach.”

Amicus Asset Finance intends to focus its energy and resources on the development of its own lending proposition, facilitating deals from brokers and directly from business borrowers.

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Keep said: “I’m hugely confident in the experience Jeremy brings to the team and look forward to working closely with him as we build on our success to date. The rebrand from Norton Folgate to Amicus Asset Finance marks the completion of our integration into the Amicus Group, and our operation as a subsidiary of a hugely successful specialist lending business spanning property, asset and invoice finance.

The recent launch of a new office in Manchester by Amicus Group will also benefit Amicus Asset Finance as it expands its geographic reach and seeks to target opportunities in both the north and south of the country. The new Manchester office provides a hub for the Amicus SME lending, working capital solutions and short term property offering through its three divisions, Amicus Asset Finance, Amicus Commercial Finance and Amicus Property Finance.

Commenting on the opportunities for growth in the UK, Keep added: “We have an incredible opportunity in the North to further develop and establish Amicus as the independent lender of choice and this will be achieved by servicing the local business community and providing them with efficient access to funding. We achieved significant success as Norton Folgate; something I expect only to be enhanced and continue to grow as Amicus Asset Finance.”