Lloyds Banking Group has appointed Lauren Pamma as electrification propositions lead, a newly created role in its motor finance and leasing division.

Pamma has over 15 years’ experience in the vehicle leasing industry having joined Lex Vehicle Leasing in 2004 before it became part of Lloyds Banking Group.

She has held a various senior positions including head of fleet consultancy for Lex Autolease, head of commercial management for Black horse and most recently, head of deal profitability and insight in the leadership team across both businesses.

Pamma said of her appointment: “This is a fantastic opportunity to lead the electrification agenda across Lex Autolease and Black Horse during an exciting period of change in the automotive industry. Fleet customers in particular play an important role in accelerating the adoption of new technologies – and in turn, can feed the second-hand market with low and zero-emission models, which is critical for the country to meet its ambitious emissions targets.

“The whole-life cost benefits of an electric vehicle can apply to an increasingly wide range of drivers, as battery technology and charging infrastructure continue to develop and improve. Using Lex Autolease or Black Horse to finance a new vehicle gives drivers more flexibility than purchasing outright, and means they can take advantage of the latest, cleanest and most practical fuel technology for their needs,” she added.

Lloyds Banking Group funds more than 1.2m vehicles across its motor finance and leasing businesses Black horse and Lex Autolease, 37,000 of which are zero-emission capable.

This is due to the success of the Les Autolease EV1000 initiative which has provided cashback of £1,000 against 1,000 pure EV orders since January – delivering a 127% increase in the business’s pure EV fleet size in 12 months.

Pamma’s focus will be on electrifying the rest of the Lex Autolease and Black Horse fleets by helping business and personal customers understand when and how they can make the transition to zero-emission technology.

She will engage with the government, clients, dealers, brokers and manufacturers to boost demand for EVs while ensuring the product supply and supporting infrastructure are in place to deliver it.

Managing director of motor finance and leasing, Richard Jones said: “As the UK’s market leader in automotive funding, we have an important role to play in driving change for our clients, and in supporting the country’s transition to a sustainable low-carbon economy, in line with our Helping Britain Prosper plan.

“With Lauren’s leadership, we will continue to help more drivers become pioneers of the newest and cleanest vehicle technology, where it can fit seamlessly into the way they live and work,” he concluded.