The name of the integrated business formed from the merger of
the two major fleet lessors owned by Lloyds Banking Group – Lex and
Lloyds TSB Autolease – has been announced.
Lex Autolease will be the new brand identity for Lloyds’ fleet
management and leasing operation, which, with a fleet size of over
360,000 vehicles, will be by far the largest fleet operator in the
UK.
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No timetable for the introduction of the new name has been
announced, and the formation of the senior management team is still
underway, although its managing director will be Nigel Stead,
currently MD of Lloyds TSB Autolease.
Stead commented: “It was announced today that Lloyds TSB
Autolease and Lex will come together under the new name Lex
Autolease. This name reinforces the strong heritage of both
companies and confirms an ongoing commitment to providing excellent
service to customers.
“The new brand identity is currently under development. Further
news on this, and the integration process will be shared over the
coming months.”
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By GlobalDataJo Tacon
