• Photograph of Kevin Davidson, Scotland Asset FinanceHave
    a good work ethic – activity always breeds results.
  • Maintain strong customer
    centric behaviour – never abuse or take relationships for granted,
    and always treat customers as long-term investments, rather than
    short-term profit centres.
  • People buy from people – you
    need to connect with your customers on different levels and become
    more than just a name on a business card.
  • Be creative – find out what
    the customer wants and then tailor the deal
  • Offer great service – never
    over-promise and under-deliver. Keep your customer informed at
    every stage of the transaction, and manage expectations so there is
    always a meeting of minds.
  • Avoid job hopping – build
    your career and your customer base with a reputable business; don’t
    chase the money and jump ship for a small hike in salary. So many
    good people have become journeymen, doing the same job with
    different organisations when they should have been building a
  • Have a strong moral compass
    – always do the right thing in business. People will respect you
    and you will enhance your reputation as a professional.
  • Say thank you – this is easy
    to do, and very often forgotten. A simple phone call at the end of
    a deal will go a long way with a customer.


Kevin Davidson spent 25 years
with Bank of Scotland Asset Finance, where he held various
managerial roles. He now runs brokerage Premier Asset Finance


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