Close Brothers Asset Finance is selling assets directly, including ex-lease vehicles, trucks, vans, cars, construction equipment and machinery, via a LinkedIn page aimed at SMEs and other prospective buyers.
Close said it believed it was the first time a lessor has promoted these assets via social media, and that it was in response to an increased demand for second hand assets due to the cost pressures facing SMEs.
Assets are updated every day on the Close Brothers Asset Finance website’s ‘assets for sale’ page, with full specification details.
Every time a vehicle or piece of equipment is posted for sale, followers will receive an alert. In addition, if individuals are looking for something specific, Close Brothers will use its national network of contacts to help identify a suitable asset.
Mike Randall, chief executive officer at Close Brothers Asset Finance, said: "LinkedIn is a popular communications tool for the majority of businesses, so it seemed only natural to use it to widen our communication about the wide-range of assets we have available for sale at the end of their leases.
"A lot of small businesses and individuals are looking for quality, used equipment for their businesses and this is the ideal place to start. And to help further, we offer flexible financing packages to fund all of our assets for sale."