UK asset-based lender Venture Finance has
rebranded as ABN AMRO Commercial Finance.

The factoring firm has been part of the
Dutch-banking group since 1992 but remained under the Venture
brand.

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In a statement, the company said it wanted to
make the link to ABN AMRO more visible and added the move
demonstrated ABN AMRO’s confidence in the Venture Finance business
and its ability to enhance the group’s reputation and standing in
the UK.

The UK segment of ABN AMRO Commercial Finance,
which also operates in the Netherlands, France and Germany, is the
biggest asset-based lending division of the ABN AMRO group and the
rebrand will bring it inline with the other divisions which operate
under the Commercial Finance banner.

As such, clients in the UK will now have
access to a broader portfolio of services such as leasing,
clearing, inter-bank payments and cross-border financing.

Peter Ewen, UK managing director, of ABN AMRO
Commercial Finance, said: “As part of a truly global company,
we are now in a stronger position than ever to provide a wider
range of services and support our clients’ growth ambitions, both
at home and abroad.”

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The company statement said services and
contracts would be unaffected by the rebrand and ABN AMRO remains
firmly dedicated to invoice finance and asset based lending in the
UK, serving clients ranging from start-ups to £250m turnover
businesses.

Luuc Mannaerts, chief executive at ABN AMRO
Commercial Finance Group, said: “Venture Finance has been a vital
part of our commercial finance business since 1992 and we are proud
that it’s adopting the ABN AMRO name. 

“Venture’s culture of service excellence and
wealth of asset based lending experience is important in further
developing the asset based lending market in Western Europe. This
change also signifies the importance of commercial finance to the
whole ABN AMRO group.”