Asset-based lender Ultimate Finance has hired two regional directors Vinnie Dobie and Jemma Taylor for their North West sales team.

The sales team additions will widen its network reach and increase funding support it can offer to businesses.

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Dobie has joined the sales team to build on his expertise in invoice finance to offer more tailored funding solutions to his contact base.

Taylor brings a broad range of funding expertise to Ultimate Finance from her experience in business funding and commercial banking.

Both additions bring in-depth knowledge of the local economy and strong relationships in the region.

CEO of Ultimate Finance Josh Levy said: “The North West has always been a core region for Ultimate Finance. We’ve been delivering funding for businesses here approaching 20 years. The depth of our relationships within the region was reflected in our recent results.

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Levy added: “We’re building on that success but investing in experienced local talent, expanding our reach and ultimately providing more funding to support businesses. The increased strength of our sales team will help to solidify our position in the North West as the asset-based lender of choice.”

Ultimate Finance recently withdrew from the unsecured loan market in order to focus on investment in asset-based solutions.

This puts focus on aligning its depth of offering into bespoke structured solutions for individual client needs.

Clients will still have access to cashflow loans alongside Ultimate Finance’s secured products but unsecured loans will no longer be provided on a standalone basis.