Baljinder Mali has joined UK broker Ultimate Finance as regional director with responsibility for North London, Slough and Reading.

Mali joined the group after 10 years with credit insurance company Coface UK, where she was a business development manager.

As regional director, Mali will be a point of contact for Ultimate Finance’s intermediaries.

Martin Bennison, head of sales for South England at Ultimate Finance said: "We are building an excellent team in the South of England all of whom have been very successful in their previous positions and are well connected and respected by the introducers and brokers in the areas in which they operate.

This is Ultimate Finance’s sixth appointment of a regional director since the beginning of the year. Earlier this month, former Bibby business development manager Gary Hawtin was appointed as regional director covering Oxfordshire, Northamptonshire, Hertfordshire and Buckinghamshire.

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