Higginbotham joins the company after taking a 4-month break following his time with Wyelands Bank, where he was managing director of asset finance for almost two years.
Higginbotham has over 30 years of experience in the finance industry having held senior and executive roles with Barclays, GE and Lombard amongst others.
Higginbotham said: “My job now is to position us for the future by embracing innovation, leveraging the strengths of the whole group and ensuring that we serve our customers in the manner and through the channels they demand”.
Steve Swift, chief executive of Star Asset Finance, said: “Jim brings with him a wealth of experience that will be invaluable to the group as we move on from the impact Covid has had on our sector”.
Star Asset Finance was formed in July 2014 and has grown through several UK acquisitions, including Birmingham-based Kennet Equipment Leasing, Cornwall-based Ignition Credit PLC, Bournemouth-based First Capital Finance, and Norwich-based Credo Holdings Limited.
Star Asset Finance is managed by Star Capital Partners, “a private equity firm focused on building and developing businesses around strategic assets in Western Europe”. The company is a signatory to the United Nations Principles for Responsible Investment Initiative.