Star Asset Finance has appointed Jason Wilson as head of group marketing, the company said in a statement.

Wilson joins Star after a successful year for the company. He has over 20 years’ experience in the marketing industry which includes Lloyds Banking Group and Barclays Bank, Peugeot and Lexus Motor Group.

He will work across the four Star Asset Finance companies which encompasses Kennet Equipment Leasing, Ignition Credit, First Capital Finance and Credo Asset Finance.

Wilson said: “I’m really looking forward to bringing my enthusiasm for marketing to the group and helping to build on its’ success. I truly believe that when done well, marketing can have a significant positive impact on lead generation, sales conversion and customer retention.”

Commenting on the appointment, Star Asset Finance chief executive Steve Swift said: We are delighted to welcome Jason on board and look forward to working with him across the group as we synergise and build Star Asset Finance into one of the largest UK leasing finance providers for SME businesses, with the help of our funders and impressive own book reserves.”

In August 2018, Star Asset Finance hit £100m in net receivables ahead of its targets for 2018. The company said its strategy is to acquire independent asset finance businesses, typically brokers who have relationships with end-users, dealers, distributors and manufacturers, and combine them to create a new leasing business of size focusing on direct leasing to SMEs.

Since Star Asset Finance formed in July 2014 and has grown through a number of high-profile acquisitions from across the UK. These include Kennet Equipment Leasing based in Birmingham, Ignition Credit PLC based in Cornwall, First Capital Finance based in Bournemouth and Credo Holdings Limited based in Norwich.

Star Asset Finance is a platform established and managed by Star Capital Partners in an effort to consolidate the highly fragmented lease finance broker market.