Shire Leasing has launched a vendor finance business unit for the technology markets.

The office will be based in Henley-on-Thames and is the platform for a southern-based vendor team focusing on the provision of point of sale finance options for the established and emerging technology markets.

Shire Leasing chief executive officer Mark Picken said: “This is an exciting time for Shire Leasing. Not only have we expanded, but we have also appointed a respected and invaluable figure from within the asset finance industry to oversee its success.”

Shire Leasing said Julie Henehan, who joined in February 2019 as corporate development director, will lead the southern office.

Picken said: “Julie has joined Shire at a pivotal time in the company’s evolution and brings with her a wealth of experience and a strong network. The southern presence has already attracted commendable talent, Julie included, but it will also prove beneficial as we continue to grow and support our base of technology vendors across the UK.”

Henehan said: “Shire Leasing is a progressive organisation built on a foundation of leading market experience and I’m delighted to be joining the team. We have the agility to respond quickly to changing market needs and the expertise to execute effectively.

“It’s an exciting time in the market with emerging technologies that have the capability to revolutionise the workplace and to impact positively on the environment. Our finance solutions will support businesses to invest in these cutting-edge technologies”.

“Simplicity. Productivity. Profitability. These are key deliverables for vendor partners working with us. Our FinTech offering is second-to-none, which allows vendors to seamlessly introduce finance offerings into their sales processes.

“In addition, the flexibility of being an independent funder with full control over credit policies, coupled with a panel of strategic funding partners to place deals with third parties if required, allows for optimum first pass approval when proposing deals”.

Henehan is currently building her team and already has vendor sales managers in place with backgrounds within the renewable energy industry and I.T.