Siemens Financial Services (SFS) has appointed Julian Hobbs chief executive officer of the UK commercial finance business and the board position of chief executive officer of SFS UK.

Hobbs joined SFS commercial finance in December 2010. Prior to joining SFS, Hobbs held a number of sales and risk roles in asset and receivables financing, culminating in managing director of Deutsche Leasing’s operations in the UK and Ireland.

At SFS, Hobbs has served as business development director and sales director, tasked with leasing the development of the lessor’s mid-market asset finance and invoice finance sales channels.