The managing director of media and broadcast
leasing provider Azule Finance has spoken of the ‘business
opportunity’ presented by the royal wedding on 29 April.
Azule Finance provided the funding for Pro
Motion Hire, a broadcast equipment hire company, to invest over
£400,000 (€449,305) in a fleet of cameras to meet the hire demands
of international broadcasters, such as Network 10 in Australia.
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According to Pro Motion Hire, it has
experienced a 50 percent rise in camera hire compared to April
2010, as global broadcasters prepare to report live from the
wedding in London.
Azule Finance’s managing director Peter Savage
said April is traditionally a quiet month for the hire industry and
explained that the royal wedding is not just a welcome revenue
boost, but a chance for “savvy” hire companies to build
relationships with global broadcasters that will boost business now
and in the future.
Duncan Martin, managing director of Pro Motion
Hire, said: “We needed to capitalise on this huge live broadcast
opportunity, without over-extending our catalogue, for what is
essentially a week long surge in activity.”
It is reported that the royal wedding will be
broadcast to an estimated global television audience of two billion
people.
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By GlobalDataronan.mccaughey@vrlfinancialnews.com
