UK-based alternative finance provider Reward Funding has appointed Carl Perry as business development director.

With more than 25 years of experience in the financial services sector, Perry will be based at the company’s Birmingham office. He will be responsible for broadening Reward’s network of professional introducers and delivering asset-secured funding options to businesses across the Midlands.

Reward Midlands regional director Steph Brown said: “We’re building a hugely talented team here in the Midlands, and Carl is a fantastic addition. It is great to welcome someone with his extensive and diverse lending experience, strong professional connections and the ability to really support the entrepreneurs and businesses we work with.

“I am looking forward to working with Carl to strengthen and grow our relationships with professional business advisors, brokers and accountants across the Midlands, as we continue to expand our regional presence and lending book.”

According to Reward Funding, his career spans commercial banking and senior roles within challenger and alternative finance institutions, where he specialised in delivering asset-based lending and structured credit facilities to SMEs.

Perry said: “Reward has a fantastic reputation for delivering agile, flexible, property-backed lending solutions – enabling borrowers to access funds for a wide range of purposes. Whether you need to improve cash flow, unlock working capital, support investment opportunities or restructure, Reward brings the expertise and efficiency to get deals done quickly.

“Joining Steph and her team in the Midlands at this growth stage in Reward’s journey is extremely exciting. I’m looking forward to building on what is already a strong regional presence.”

In November 2024, Reward Funding expanded its North West team in the UK with three key managerial appointments, aimed at reinforcing client relationships and business development.