Reward Finance has appointed a business development director in its Leeds office.

Noel Haverly brings 20 years of experience in the alternative finance market to the lender.

He joins from the Leeds office of Ultimate Finance, where he was head of sales. Prior to that, he was regional manager at Aldermore, as well as relationship manager for HSBC Invoice Finance.

Haverly said: “Reward [has] built a very experienced team, who can quickly understand the funding needs of businesses and can rapidly approve facilities, without having to go through a complicated hierarchy of decision makers. While maintaining a responsible funding stance, there is a ‘can do’ attitude at Reward which just what introducers and their clients need.

“The decision to move was for me was a very simple one and I am delighted to be joining such a forward thinking business with ambitious growth aspirations.”

Recent Reward Finance investments include a six figure funding deal with Rotherham-based Dekapak Solutions , and a finance deal bringing Bradford printing company T&P Print back under family ownership.

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Sales and marketing director of Reward Finance, Nick Smith, said: “To have attracted such a high calibre individual to Reward Finance [as Haverly] is a mark of how far the company has come over the last few years.

“We are certainly making waves in the alternative funding market by working closely with our introducers and quickly meeting their clients’ needs well before traditional lenders and other funders are able to react.”