Pan European Asset Company (PEAC) has appointed two former GE Capital employees as part of a bid to launch an ICT leasing proposition.

Jeff Jones, former technology sales leader at GE Capital UK, was appointed to lead the channel, and Peter Burcher, former account manager was recruited to the team and will manage relationships.

The appointments come just weeks after PEAC appointed three people to manage its UK efforts in the hard asset market.

Jones said: “Both Peter and I are very excited to be joining PEAC and to be part of the company’s continued ongoing success. Innovative and fresh financial products, an exceptional team delivering first class service and a ferociously ambitious management team will all help to ensure PEAC become the primary leasing provider in the UK ICT market.”

Julie Heneham, UK sales director, said: “Jeff has a proven track record of delivering exceptional growth and innovation within this market which, combined with our very ambitious and customer focused proposition, will ensure our partners have access to financial tools to support their growth.”