sales
Plant and machinery auctioneer King Sturge has reported a 54 per
cent increase in sales – thanks partly to a new online auction
system.
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In its financial year to April 30 2008 King Sturge sold nearly
£17m of machinery, well above the previous year’s figure of £11m,
according to figures released last month.
Mike Hanson, head of the company’s plant and machinery national
agency operation, linked the growth to its integration of an online
auction system manufactured by Bache Treharne.
“The online auction system has made it more cost effective to
dispose of machinery by auction,” he said.
“The beauty of the online auction is potential bidders from all
over the world have the opportunity to make a bid without leaving
their country of origin.The effect is often to cut out the middle
man [the machinery dealer] and achieve greater levels of
realisation for the vendor.
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By GlobalData“It also costs less, an average of just £5,000 compared to
traditional auctions which typically cost £20,000 to execute.”
The highlight of the auctioneer’s year was a print machinery
sale which realised some £8.2m.
Brian Rogerson
