Automotive software company Bynx has
appointed Gary Jefferies as sales and marketing director.
Jefferies, 45, will be based at the company’s head office in
Warwickshire and aims to drive worldwide development alongside
subsidiary offices in the US and Australia.
“Like many sectors during the downturn, the
fleet industry faced grave challenges. We can use our knowledge of
best practice to make business processes more efficient and cost
effective, enabling fleet providers to really add value for their
customers. This, we believe, will contribute to rebuilding customer
and leasing market confidence,” Jefferies said.
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Bynx’s software allows vehicle leasing and
fleet management firms to manage and control their vehicles as well
as engage with customers online. The company, which employs 136
people, also provides more general fleet consultancy.
“Our software has been at the leading edge
since the very infancy of vehicle management,” said Mark Binks,
managing director of Bynx. “Gary’s background and experience will
be invaluable in taking the business to the next level.”
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