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March 1, 2021

Lloyds asset finance makes two senior appointments

By Alejandro Gonzalez

Lloyds Banking Group’s motor finance and leasing division has announced two senior appointments in its ranks.

Meryem Brassington has been appointed to the role of electrification propositions lead, bringing two decades of experience in financial services to the team, with the last four years spent working across the bank’s vehicle leasing businesses.

She will be responsible for leading the sustainability agenda across Lex Autolease and Black Horse, helping to electrify the remainder of the business’s fleet while supporting customers in their transition towards a zero-emission future.

Iryna Kocharova has also been appointed to the role of head of corporate customer journey and sustainability where she will lead the development of the electrification strategy and create a long-term vision for the corporate customer journey process. 

Kocharova has worked in customer strategy roles at Lloyds for more than 10 years and will use her expertise to deliver a best-in-class customer experience.

The bank said the dual appointments reaffirm Lloyds Banking Group’s ambition to help reduce the carbon emissions it finances by more than 50% by 2030 and play a leading role to support the UK’s Road to Zero strategy.

Richard Jones, managing director of motor finance and leasing, said: “As the UK’s market leader in automotive funding and leasing, we have a clear ambition to support the UK’s transition towards a zero-emission future by helping our clients along their journey to electrification.

“With Meryem and Iryna’s leadership, we will continue to help businesses and personal consumers review their transportation needs and offer practical solutions to support the transition towards electric vehicles.”

Brassington said: “With the 2030 ban on the sale of new petrol and diesel cars on the horizon, we need to act now in order to stay ahead of the electrification curve. Sustainability remains at the top of our agenda as we give our clients the tools and understanding to take control of their journey towards a zero-emission future. I am excited for the opportunity to lead our electrification propositions and work closely with industry leaders to ensure we hit our EV ambitions.”

Kocharova added“With a sustainability-first approach, we’ll work closely with manufacturers and government departments to ensure that the product supply and supporting infrastructure is in place to allow our customers to accelerate their green transition journey – in line with the UK’s Road to Zero targets.”

Lloyds Banking Group currently funds more than 1.3 million vehicles across its motor finance and leasing businesses; Lex Autolease, Black Horse and Online Car Finance. Lex Autolease currently manages more than 340,000 vehicles (including more than 37,000 alternatively-fuelled vehicles), the Group said. 

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