Leasing.com, a UK-based car leasing comparison platform, has announced a new video-first collaboration with automotive content creator Tom Shorrock to enhance the accessibility and transparency of car leasing.

The partnership, according to Leasing.com, is part of its broader strategy to expand its “social-first” content marketing initiatives.

According to the company’s press statement, this move reflects a growing trend in the automotive industry, where drivers increasingly rely on “authentic creators” for trustworthy advice.

The collaboration aims to demystify the complexities of car finance, helping drivers make “confident, stress-free” decisions.

The content will focus on delivering “practical, jargon-free” guidance, covering topics such as how leasing works, comparisons of finance options and reviews of the latest car models.

Leasing.com CEO Mike Fazal said: “We are really excited to be working with Tom. His content is fresh, relatable and informative – exactly what we want to share with our audience. This is about making leasing clearer and more approachable for everyone, from car enthusiasts to first-time leasers.”

Shorrock, known for hosting Total Car Reviews, has amassed more than 60,000 followers across YouTube, TikTok, Instagram and Facebook.

He will create explainers, reviews and myth-busting videos on Leasing.com’s platforms.

Leasing.com added that this partnership forms part of its ongoing investment in customer-focused digital content, with the goal of empowering drivers to make informed choices.

Shorrock added: “There are still a lot of misconceptions around leasing, and I am looking forward to helping clear those up. This is a great opportunity to give people real, useful information so they can decide what works best for them.”

The first videos are set to launch on Leasing.com’s social channels in the coming weeks.