The Korean car manufacturer Kia Motors has
appointed Andy Dundson as national rental and leasing manager, a
newly created role to boost its presence in the UK fleet
market.

Dundson moves into the role after a three year
position as regional business sales manager in the Kia Fleet
department and more than 12 years experience with fleets at General
Motors Saab.

Dundson said: “I’m excited to take on the challenge of expanding
our partnerships with major rental and leasing partners and
developing even stronger ties with our existing clients.”

John Hargreaves, head of fleet and remarketing, said: “We have
strong ambitions in the fleet market over the coming years, and
have some fantastic products to do it with, so having the right
people, with the right experience, in place to tell our customers
about this is vital.”

Matthew Bendall, spokesperson for Kia Fleet, explained that the
company’s long term goal is to obtain a market share of 3.5-4% of
the UK fleet market, roughly doubling its current share.

He added that Kia’s product range has been almost completely
reformed in the past two years, improving quality and design to
appeal more to its fleet customers.

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He believes that the most popular cars in the fleet market,
among the ones to be launched this year, will be the Rio and the
Optima.