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April 8, 2019

Just Cash Flow appoints chief commercial officer

The former head of channel development at White Oak UK has joined Just Cash Flow as chief commercial officer.

By Christopher Marchant

The former head of channel development at White Oak UK has joined Just Cash Flow as chief commercial officer.

Rob Hulse has over fifteen years of experience in the SME finance sector. Hulse was also head of channel development at LDF Group from 2015-2018. He worked at Syscap, now part of Wesleyan Bank, for over ten years.

Hulse said: “I am delighted to have joined Just Cash Flow and look forward to playing a key role in the company’s future development. It has heavily invested in the right combination of technology and people to make informed lending decisions. The challenge is to embrace a wider array of direct, commercial and professional channels as we look to really accelerate growth following prior years of investment.

“I believe our range of flexible finance facilities is exactly what UK SMEs need with the emphasis being on ‘flexibility’. The vast majority of UK lenders provide SMEs with traditional fixed term capital repayment loans, with a one size fits all approach common. This works well if money is needed to cover expenditures with near-immediate return on investment, or for predicted liabilities and costs where it smooths cash flow. However, when it comes to assisting with challenges to cash flow, businesses need more flexible options such as delayed debtors, opportunistic investment and seasonal trading.

“One of my initial focuses is on talking to existing and potential customers about the finance needs of businesses and, additionally, what other products and services they would value from Just Cash Flow.”

Just Cash Flow was formed in 2013 and is based in London, with focus on SME lending to UK businesses. From Just Cash Flow, businesses can borrow between £10,000 to £500,000. The company is a wholly owned subsidiary of JLG Group, which is quoted on the Cyprus Stock Exchange. As well as its London headquarters, Just Cash Flow has regional offices in Scotland, South Wales and The Midlands.

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