HP has launched HP Integrated Financial Solutions, a white-label business line for its vendor partners to facilitate the sale of HP products as a service.

The finance unit is intended to enhance the uptake of the services-led business model and recurring revenue models for its vendor partners, said the manufacturer.

HP Integrated Financial Solutions is expected to provide options such as instant credit approval, mobile apps, automated document management, and electronic signature and invoicing. HP will introducing the program ”over the coming months”, working with as yet unnamed global finance solution providers.

An official HP statement said: “Customers today are seeking services-led, non-linear buying experiences, and HP is poised to help its partners transition to these evolving sales models. Consumer and commercial customers alike are moving quickly towards a sharing economy and consuming products in completely different ways, which require a shift towards outcome-based or consumption-driven models.”

Speaking at a press briefing at the event, Deb Baker, head of worldwide leasing and financing for HP, said: “Statistically, when leasing and financing are involved in a solution the average revenue is higher, discount rates are lower, and margins are higher.

“Backed by our financing partners, HP Integrated Financial Solutions will deliver market-leading offerings and be a key enabler for our customers and partners to acquire the latest HP solutions. In addition to traditional leasing and financing, we will identify innovative financial solutions designed to meet our customers’ specific business objectives. That could be a variable payment structure aligned to revenue, or customised terms.”

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While the announcement has been of a global service, exact offerings to the European continent have yet to be finalised. HP Integrated Financial Solutions exists separately from Hewlett-Packard Financial Services, which was founded in 1977.

Hewlett Packard was founded in 1933, and is headquartered in Berkeley Heights, New Jersey. Its main company was declared as defunct in 2015, and the continuing services now operate as HP Inc.