Henry Howard Finance Group has appointed Robin Goddard head of sales for its invoice finance division HH Cashflow Finance.

Goddard will be responsible for driving continued expansion of the Newport-based group, which was the fastest growing lender in Wales last year.

Goddard has spent 16 years in business development and sales roles for many independent lenders, and will bring his experience of commercial funding to the new role.

HH Cashflow was launched in October 2014, and exceeded its growth forecast in its first 18 months, lending more than £9,000,000 (€10,670,000). It also increased its client portfolio by 31% over the past 6 months.

“This is a really exciting time to join the fast-growing team at HH Cashflow as we continue to extend our lending and expand our client base across the UK,” Goddard said.

“I look forward to developing the company, getting to know its many clients and further extending lending to help plug the SME funding gap and support the growth and development of successful businesses.”

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Mark Crook, co-founder and chief operating officer at HHF, said: “Robin is a great addition to our senior team. He brings extensive experience of the invoice finance industry and is perfectly placed to lead HH Cashflow through its next stage of growth and development.”