Hampshire Trust Bank’s asset finance division has – following a 20-week trial – gone live with Alfa Start, a mid-tier back-office software programme by Alfa Systems.

Alfa, a global provider of software for the asset finance sector, said Alfa Start is specifically for the UK small to medium-ticket equipment finance market and is produced as a preconfigured out-of-the-box offering.

Sarah Taylor, senior project manager at Alfa, said challengers were the ideal customer: “We’re looking at small to medium-ticket asset finance providers, such as challenger banks. But Start can also be used as an accelerator for larger projects.”

Paul Bartley, managing director of asset finance at HTB, said: “Alfa Systems gives us key API capabilities not available in our legacy core banking platform that enables us to launch a wider range of new products to the market, improve speed and efficiency and offer a significantly improved service to our brokers and their customers.”

Andy Denton, chief executive for Alfa, said: “HTB and Alfa have been a great partnership and collaborating on this rapid implementation has been a joy. As a lean business and our first Alfa Start customer, we’re expecting HTB to continue to be one of the brightest challengers in the market.”

Alfa Systems launched Alfa Start earlier this month and has plans to launch the offering in other sectors later this year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See: Alfa targets middle-tier UK leasing companies with out-of-box offering