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April 3, 2019

Franchise Finance rebrands after Hitachi Capital acquisition

Franchise Finance is now to be known as Hitachi Capital Franchise Finance, after the company was acquired by the multinational lender in June 2018.

By Christopher Marchant

Franchise Finance is now to be known as Hitachi Capital Franchise Finance, after the company was acquired by the multinational lender in June 2018.

Hitachi Capital has over 35 years of experience is providing financial services to businesses. Franchise Finance has been working with the Hitachi Capital team following the acquisition last year, and moving to the same brand is intended to allow us to grow the reach and value of the fantastic expertise that we have in the market.

According to a statement from Franchise Finance: “Sharing a common culture of integrity and a dedication to exceptional customer service, the two brands [Hitachi Capital and Franchise Finance] already align very closely. Coupled with a real desire to help both SME’s and bigger corporations across the UK meet their goals and grow, the rebrand will ensure that current and prospective customers of both  businesses will have access to specialist knowledge and funding that could prove crucial to their business or franchise success.”

Founded over 40 years ago, recent franchise customers for Franchise Finance include for branches of Subway and provision in in-home care providers Right At Home.

At the time of the acquisition of Franchise Finance, Robert Gordon, chief executive officer of Hitachi Capital UK, said: “Hitachi Capital UK has delivered significant organic growth for almost a decade by ensuring we provide current and prospective customers with relevant products and services across our business units.

“Franchise Finance is a natural fit for Hitachi Capital UK.  With a strong market share and a well-established business training offering, the deal provides a real opportunity to enhance our offering to both existing and new customers.”

Stuart Walsh, the managing director of Franchise Finance, said: “Hitachi Capital UK is a highly respected company, with which we share a common culture of integrity and dedication to excellent customer service. This deal will enable Franchise Finance to grow the reach and value of the fantastic expertise we have in the franchise market, providing Hitachi Capital UK’s current and prospective customers with specialist knowledge and funding that could prove crucial to their business or franchise success.”

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