Societe Generale Equipment Finance (SGEF), the international equipment and vendor finance specialist of the Societe Generale group, has appointed Florence Roussel-Pollet as chief commercial officer.
The move follows John Rees’s decision to retire, Roussel-Pollet will take the full responsibility of SGEF global commercial activity.
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Together with her team, she will continue to support the company’s vendors and clients’ business growth and ambitions all over the world.
Roussel-Pollet started her career within Societe Generale in 1992. Her previous roles include managing director within GBIS in the structured solutions and leasing team in charge of financial engineering solutions for corporate clients of SG Group covering a large variety of business situations (investment, hedges and financing) and geographies (including Europe, USA, Brazil, Turkey and China).
She was also deputy head of aircraft finance for commercial aviation. Florence joined SGEF in October 2016 as head of business operations within the sales department.
In October 2017, she took over the position of global head of structured finance and aviation.
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By GlobalDataIn September 2018, she became deputy chief commercial officer.
She graduated from ESSEC and holds a Master in Business Law.
SGEF employs 2,500 people across 31 countries and, for the year ending December 2019, managed business valued at €26.3bn and produced €11.3bn in new business volumes across the transportation, industrial equipment and technology markets, and healthcare & green energy. These figures take in Societe Generale’s retail banking locations (SOGELEASE) and leasing activity in France.
In the company’s 2019 finance report, John Rees (as co-chief commercial officer & head of Western Europe), said: “The business transformation that started 2 years ago has continued and whilst vendor programs continue to be the main origination model for these countries, significant steps have been taken in Benelux, Italy & Spain to work with local vendors and with vendors distributing via dealer networks.
“This has allowed these countries to move into sectors in which they previously had limited exposure such as agriculture, small ticket medical, transportation & construction.”
