DF Capital, the specialist savings and business finance bank, has appointed two senior marketing professionals.

Will Jones has been appointed to the newly created role of head of marketing, and Gabrielle Donnelly joins as marketing manager.

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Together they will be responsible “for helping develop and execute the business plans to broaden its footprint in the industry, enter new markets and create new product lines,” according to a press release.

Jones joins DF Capital from Aldermore where he led marketing for the commercial real estate business. He has over 14 years’ marketing and communications experience across multiple sectors and previously held European and global-focused roles at GE Capital and CEVA Logistics.

Donnelly is an experienced marketer and has worked in several industries, including property, healthcare and the energy sector. She brings with her a wealth of knowledge in delivering effective and creative marketing communications.

Both Will and Gabrielle will be based in DF Capital’s Manchester HQ.

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Jonathan Biggin, DF Capital’s chief operating officer, said:

“Both Will and Gabrielle bring with them expertise in a broad range of marketing disciplines and they have also worked in a number of different industries which dovetail perfectly with our customer markets. It’s a privilege to welcome them to the team and provide them with the opportunity to be part of our growth story.”

DF Capital celebrates 1st year as a bank

In September the bank celebrated its 1st anniversary of being awarded a banking licence by the Prudential Regulation Authority (PRA).

The company, which was founded in June 2016, and then listed on the London Stock Exchange’s AIM market in 2019, initially focussed on providing flexible working capital solutions to dealers and manufacturers across the UK.