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September 30, 2014updated 12 Apr 2017 3:56pm

De Lage Landen rebrands as DLL

International asset finance company De Lage Landen has rebranded to DLL as of 30 September.

By Jonathan Minter

International asset finance company De Lage Landen has rebranded to DLL as of 30 September.

The company has changed its tagline to ‘see what counts’ and created a new logo reflecting the name change.

William Stephenson, chief executive officer and chairman of the executive board, said; "We’ve been working on a stronger, clearer market presence that reflects our distinctive heritage, our role in today’s world, and our strong belief in partnership and mutual progress."

"Our new brand reflects how many of our stakeholders including customers, suppliers and employees see this company and value the long term- relationship we have."

Stephenson has been leading DLL since June when he replaced former chief executive Ronald Slaats, becoming the first non-Dutch national to hold the top job at the lessor.

Earlier in September, DLL reported an 8.2% year-on-year jump in profits for the first half of 2014, to €225m, despite a slower than expected economic recovery in some of the Dutch companies core markets, such as France.

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