Specialist lender Cambridge & Counties Bank has completed a rebranding project. The rebrand is one of the largest in the bank’s nine-year history. The rebrand follows the bank’s recent growth and expansion into new UK markets and investments into staff and technology.

Simon Lindley, chief development officer at Cambridge & Counties Bank, said: “We have grown significantly in size and scope over the past nine years due in large part to the positive relationships we have with clients and brokers, and we have put them at the heart of this rebranding initiative.”

“The bank’s performance, through difficult circumstances, shows that our customer-centric approach, our ability to create bespoke solutions for clients, and our broad range of products differentiates Cambridge & Counties Bank in an increasingly competitive market and a new refreshed brand will enhance this.”

Cambridge & Counties Bank saw a near 9% rise in loans and advances to customers in 2020 to £828 million. Despite the impact from the pandemic, gross new lending increased almost 40% to £220 million.

The bank also saw staff numbers increase 11% to 165, with growth in its Leicester headquarters and expansion into Scotland. It also invested significantly in digital and technology infrastructure and expects to invest  in 2021.

To support the rebrand, the bank has made a number of enhancements to its services. These include a refreshed web site and a new corporate strapline, Built on understanding, which emphasises the bank’s deep customer ethos. Its website has new areas for both customers and brokers, with tailored content and improved customer journeys.