Alison Hawke-Jolly, who has been driving broker deals for BNP Paribas Leasing Solutions UK for the last 24 years has left behind the surrounds of Basingstoke, Hampshire, for Richmond-upon-Thames, joining Societe General Equipment Finance UK.

She joins the SocGen subsidiary as the head of broker & flow channel (technology and medical).

Hawke-Jolly, who also spent two years with Barclays early in her career as an asset sales coordinator, has built extensive experience across various broker markets including dental, IT, agriculture, materials, handling and construction, the company said in a statement.

Steve Bowden, sales director for Societe Generale Equipment Finance, said: “The technology broker market is a key focus for us and Alison brings with her an extensive wealth of knowledge of asset finance and understanding of broker service excellence. Her experience and expertise will be invaluable as we work to enhance and develop our broker offering and the broker experience”

Societe Generale Equipment Finance UK is a vendor finance company offering financial services in the public and private sectors.

They are part of the international network of Societe Generale Equipment Finance subsidiaries who can support vendor partners in 35 countries around the world.

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Since its start in 1991, the company has worked heavily in the agriculture, transportation, industrial, construction, high technology and medical market sectors offering specialist financing.