SME funder Bibby Financial Services (BFS) has appointed Riana Azam as regional head of corporate to boost its support for businesses in the North of England and Scotland.

Speaking in her new role, Azam said: “At a time when SMEs need proven, reliable funders, I wanted to join a well-established market player to support the industry during this post-pandemic recovery phase.”

Azam brings over 15 years’  industry experience to her new role at BFS. Riana previously worked as a regional sales director for Nucleus Commercial Finance. She has also held senior roles at Metro Bank and Santander UK.

BFS’s head of UK sales, Gary Davis said: “We have had an incredibly strong first half of the year with our sales teams across the country, delivering fantastic results and continuing to support UK SMEs.

“I’m delighted to welcome Riana to BFS at a time of positive change. With her experience and connections, I’m confident we’ll be able to bolster our support for businesses throughout the region even further.”

Azam will be based in BFS’s Manchester office, heading up their corporate team in the north,  Her team will be focused on developing deals for larger businesses.

Azam to champion North as Nucleus’ Yorkshire-based regional sales director