Asset Advantage has appointed Jonty Cooke as its new broker manager in a bid to strengthen broker relationships and support business growth.
Cooke joins with more than a decade of experience in asset finance, having worked across both hard and soft assets. He was previously divisional manager at Bluestone Leasing, where he led a team of seven business finance consultants.
Before that, he held senior roles at Corporate Asset Solutions, including head of broker channel and head of partnerships, where he managed a team of six focused on credit relationships and new business support.
In his new role, Cooke will be responsible for enhancing broker engagement, supporting Asset Advantage’s partners, and contributing to the company’s overall growth strategy.
Gary Thompson, sales director at Asset Advantage, said: “We are pleased to welcome Jonty Cooke to the team. He brings significant experience in the broker market and a strong background in asset finance. His appointment supports our aim of strengthening our broker proposition and reflects our broader commitment to investment in our people.”
Commenting on his appointment, Cooke said: “This is a strong opportunity to re-engage with brokers and support SME lending through a renewed approach. I look forward to working with Gary and the team to bring this strategy to the market.”
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