Fleet lessor Arval has appointed Robert
Pieczka as business development and marketing director to its UK
division which has also split its sales function along corporate
and SME lines.

Pieczka joined Arval UK after the sale of the
BNP Paribas-owned firm’s fuel card business AllStar which he
had headed since April 2011.

Before being appointed managing director of
AllStar, Pieczka was marketing director and member of the executive
committee at the fleet lessor’s French headquarters in Paris.

Following the departure of Fiona Hall, Arval
UK’s commercial director, her role has been split to reflect the
company’s different customer segments with Mike Curtis heading
Corporate Sales and Elliot Woodhead responsible for the SME
division and third party partnerships.

Both are internal appointments and will join
the existing Arval UK executive team, reporting to Bart Beckers,
managing director of Arval UK.

Beckers said: “We are delighted that Robert,
Mike and Elliott have taken on these new challenges within the
Arval UK business. They bring excellent experience, both from the
UK and from across Arval, as well as a strong focus on meeting the
needs of customers of all sizes and further growing the
business.”

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He added the appointees are part of a strategy
to reinforce the market position of Arval UK, which currently has
fleet of around 90,000 vehicles placing it in the UK top four by
fleet size, as well as to further capitalise on the scale and scope
of the group.

grant.collinson@vrlfinancialnews.com