Alphabet, the business mobility provider and fleet leasing subsidiary of BMW, posted 3% operational lease portfolio growth and customer expansion of 9% in 2018.
Order volume remained at similar levels year-on-year at around 240,000 orders. With the customer base rise, the company now represents 89,000 registered customers worldwide.
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The company has expanded its portfolio of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), growing this segment by 28% in total, compared to the previous year. In 2018, Alphabet introduced 14,000 EVs and PHEVs.
Norbert van den Eijnden, chief executive officer of Alphabet International, said: “Mobility is continuously changing and for us, it’s essential to select the right kind of mobility for each user from a growing number of possibilities. Unique and personalised mobility packages are becoming increasingly important and, with this in mind, we are aligning the future of business mobility with our clients’ needs.”
Through new international cooperation partnerships, Alphabet is now present in 28 countries worldwide. In 2018, AlphaCity, the company’s corporate car sharing system, expanded its selection of vehicles to include cars of all makes offered by Alphabet.
In January this year, Alphabet UK appointed a head of operational services.
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By GlobalDataClive Buhagiar has been with Alphabet since 2011, initially joining as head of public sector following the acquisition of ING Car Lease by the company. In 2014 Buhagiar moved to take up the role of head of commercial performance, leading the team responsible for developing and driving Alphabet’s strategic commercial and customer initiatives in the UK.
In December last year, Alphabet expanded its operations into Greece and further southern European markets.
Through gaining Autohellas as business partner, the Alphabet expansion was both into the Greek market and, through Autohellas’ reach, securing the Croatian, Bulgarian and Cypriot markets as well. With this cooperation, Alphabet’s clients gained access to the range of Alphabet compatible products and services available in all four countries.
