In 2019, the impact of the unstable economic and socio-political conditions worldwide trickled down to the leasing industry as well. After six years of steady growth, business saw a bit of slowdown in the first half of the year and the trend is expected to continue.
All this uncertainty requires us to be more agile in our ways of working and more responsible in our decision making. Much more than ever before! And what helped us navigate this changing market context was the digital revolution! Three years ago, we took on the goal of transforming the way we do business and improving the customer experience to make it more smooth and seamless.
The idea was that since in their daily life our partners and customers are so used to getting tailor-made solutions at a click’s distance, why shouldn’t they have the same flexibility when doing business with us? So, we worked on developing offers and services to respond to this demand. In such a context, being able to provide the best-suited solutions, across all business channels, becomes a real asset.
This flexibility also needs to go beyond the surface level solutions and services towards newer, more innovative business models that are better adapted to accommodate trends like the usage economy, pay-per-use, cloud, data and so on.
At BNP Paribas Leasing Solutions, we took a major step in this direction this year by forming a joint venture with 3stepIT to create BNP Paribas 3stepIT with the goal to bring more sustainable technology lifecycle solutions across Europe.
I am very proud of this new partnership that will allow us to refurbish and resell 97% of the devices at the end of the contract. While Circular Economy based business models represent a real challenge in terms of change management and profitability, they also open up many business opportunities that must be seized!