White Clarke Group is entering the Turkish market, the company
has announced. The move forms part of its international expansion
strategy.
“We are committed to a long-term entry and investment in the
Turkish marketplace, starting with in-depth market research to
understand the market specifics, while introducing our own
know-how, technology and services,” said Peter Kainradl, managing
director of White Clarke Europe.
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White Clarke will be represented by Nazli Civelek, who has
worked with the technology provider for several years in both its
UK and European offices. “We are looking to invest in adapting our
systems to meet the requirements of the local marketplace,” said
Civelek. “Turkey has a very effective leasing association
[FIDER] and we look forward to working closely with
them.”
Furthermore, Kainradl added that the Turkish leasing industry
would offer “interesting opportunities” for White Clarke.
“Although the recession, together with a major hike in VAT on
leasing contracts, has taken its toll, we believe that there is
long-term value in the Turkish marketplace,” he said.
Last month, at the
opening of its Vienna office, White Clarke announced its European
expansion strategy.
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