In parts of Europe, funders are still either finding new
geographical or niche market segments to branch into.

SG Equipment Finance, for instance, has found an interesting
niche in micro-ticket leasing.

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“We have been able to bring in more business, open new segments
for vendor clients, and improve profits but not necessarily incur
higher costs,” said Patrick Gouin,SGEF’s global head of high tech
division.

Helping dealers of small office equipment increase sales to
small-office-home-office (SOHO) customers, SGEF has been funding
purchases of items with a value of as low as €400.

Meanwhile, at UniCredit Global Leasing and Raiffeisen-Leasing
International Group, South-Eastern Europe has proven to be a hotbed
for leasing and vendor finance for both financial groups.

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