Regulatory-approved platform provider Linedata is to focus on selling to the UK market with the establishment of its UK division, based in its London office.

Linedata, which has an office in London but mainly focused on the European markets, is to establish a lending and leasing UK arm, promoting Johnnie Halliday at its director of sales, lending and leasing.

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Halliday has over 30 years’ experience in software sales and leasing, having held positions at Pitney Bowes, Five Arrows Leasing, Cassiopae and NetSol.

Linedata’s Lending & Leasing products provide global credit institutions with a wide variety of software. covering consumer credit, automotive and equipment leasing to commercial loans and real estate lending.

Linedata’s products include the most modular platforms and software on the market today, including Linedata Ekip360, Profinance, Capitalsteam, and Uniloan360.